The real problem

The job doesn't go to the best quote.
It goes to whoever called back last.

Your crew is out doing the actual work all day — there's no realistic time to follow up on an estimate a second or third time. So the bigger jobs, the ones worth real follow-up, quietly go to whoever happened to circle back last. Vela handles that follow-up automatically, sounding genuinely like you or your office, not a bot.

In practice

Here's what that actually
looks like, for one lead.

An example walkthrough, start to finish.

Monday, 2:15pm

A homeowner requests a quote for a full panel upgrade through your website. Vela captures it instantly and enrols them in the Home Services nurture sequence — no one on your crew has to stop and log it.

Monday, minutes later

Within minutes, the first email in the sequence arrives — signed from you or your office, confirming what happens next. Not silence until someone has time to call.

Days 1–10

They're comparing two other quotes — normal for a job this size. Vela keeps sending short, useful follow-ups. Every open and click nudges their score up automatically.

Day 11

They revisit your pricing page twice in one day — a strong signal they're close to deciding. Their score crosses into hot, so Vela moves them to the hot sequence — and the next email is a short check-in: "Still deciding on the panel upgrade? Happy to lock in a date this week."

Day 11, later

They reply "yes." The lead crosses into sales-ready — you get their full history: every quote detail, every page visited, exactly what they need.

The booking

You call already knowing the job. No re-explaining what they need — straight into locking in a date.

What it looks like

Scoring and follow-up,
running in the background.

Every lead, scored automatically

Real-time 0–100 scoring from actual behaviour — no manual tagging.

92 COLD WARM HOT SALES-READY Automatically handed to you the moment a lead crosses into Sales-Ready.

Follow-up that never sleeps

Consistent, personal-feeling sequences — cold to close.

Day 0 A welcome, written in your voice Day 3 Answers the question they haven’t asked yet Day 7 A low-pressure check-in Moves to a warmer sequence as their score rises.
Built for this, specifically

Not a generic CRM.
Your actual sales process.

Stop losing jobs
to whoever called back last.

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Cancel any time before it ends and you won't be charged.

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