Automatically — no manual follow-up, no spreadsheet, no lead falling through the cracks because nobody had time to call twice.
Most businesses treat that as a dead end — one follow-up call, maybe a second, then the lead goes quiet and gets forgotten. Vela treats it as the actual job: every one of those leads keeps hearing from you, automatically and personally, until they're actually ready to talk — not just the handful who happened to call back on their own.
Once it's set up, this runs on its own — every lead, every time, whether you're on the phone, on a job site, or asleep.
From your website's embedded form, Facebook or Google Lead Ads, or a CSV import. Every entry is timestamped and attributed automatically — nothing to log by hand.
Cold leads immediately start receiving real, industry-specific follow-up — written for mortgage, real estate, or home services — not a generic template that reads like a newsletter.
Every open, click, page visit, and reply moves a live 0–100 score. No manual tagging, no guessing which lead is actually paying attention.
The moment a lead's behaviour crosses into a new tier, Vela switches them into the right sequence — without restarting them from day one.
Sales-ready leads reach you — or your CRM — with full context: score history, engagement, and what they've actually shown interest in.
Every lead is scored on what they actually do. These are the real point values Vela uses — the same ones you'll see in your dashboard.
At 86, you get an alert with their full history and suggested talking points.
Unsubscribes and bounces are removed immediately.
An example walkthrough, start to finish. Same mechanism for a mortgage broker, a real estate agent, or a home services business — just the copy and timing tuned to how that business actually sells.
A couple fills out a pre-approval quote form on a mortgage broker's website — after hours, on a Tuesday night. Vela captures it instantly and enrols them in the Mortgage nurture sequence.
Within minutes, the first email in the sequence arrives — signed with the broker's name and written for someone at exactly this stage. Not "thanks for your inquiry."
They open two more emails and click through to a rates page. Every action nudges their score up automatically — cold, then warm. No one on the team has touched this lead yet.
They click through to the rates page again. Their score crosses into hot, so Vela moves them to the hot sequence — and the next email is a short, personal check-in: "Want to grab 15 minutes this week?"
They reply "yes." The lead crosses into sales-ready — the broker gets a complete profile: every email opened, every page visited, exactly what they're asking about.
The broker calls already knowing where they stand. No "so, tell me what you're looking for" — straight into the conversation that actually closes it.
Start a free trial today.
Cancel any time before it ends and you won't be charged.